Free Agent is a platform founded by former professional hockey player Kirsten Toth that focuses on helping athletes convert sports experience into professional opportunities. The product includes targeted job matching, a Brand Arena marketplace for sponsorships with no fees for athletes, training programs for career transition (notably into sales), and peer networking features. At launch the service reported representatives from over 4,100 teams across 104 sports and users from all North American professional leagues. The startup emphasizes showcasing transferable skills like discipline, resilience and teamwork that are often absent from traditional resumes. With $1.7 million in pre-seed angel funding, Free Agent is aiming to expand its feature set and increase the number of opportunities available to members.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2026