Free Standard offers Retailor, a re-commerce operating system that allows brands and manufacturers to create branded secondary-market channels and manage end-to-end operations. Retailor supports creation of brand-specific reuse sites and provides semi-customizable services including product collection, authentication, maintenance, storage, photography, and listing. The company plans to deepen its supply-chain capabilities through collaboration with the Yamato Group to optimize logistics for re-commerce. It also intends to improve social messaging and experience design with support from investor D4V and to expand consumer touchpoints by partnering with Mitsubishi Estate and Mitsui Fudosan to bring re-commerce into physical commercial venues. Founded in 2020 and headquartered in Shibuya, Tokyo, Free Standard has raised a cumulative ¥1.37 billion through equity (including a Series A) and debt financing. The company has deployed Retailor with multiple major apparel brands and aims to mainstream brand-official re-commerce as a lifestyle option.

Total raised

$9M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2026