Freecultr is an India-based online clothing brand that launched in December 2011, selling trend-driven casual apparel and accessories across roughly 40 categories. It positions itself as an “online-only Uniqlo,” offering style at prices 20–30% below competing brands. The site draws more than 1 million visitors per month and is seeing double-digit revenue growth; the average sale is 1,300–1,700 rupees (~$24–30) for about 1.5 items per order. The company relies on local production and distribution to keep costs low and plans to expand both online and offline channels while developing mobile apps. Freecultr is targeting international expansion (Russia, Turkey, Australia and eventually the U.S.), and expects to leverage investor connections to enter new markets. Leadership includes CEO and co-founder Sujal Shah and co-founders Rajesh Narkar, Sandeep Singh, and Harish Bahl. Freecultr is an e-commerce venture that sells its own branded apparel and accessories online, offering items such as tees, polos, sweaters, denims, footwear and accessories for both men and women. The site was launched only two weeks prior to the article and follows a direct-selling model with no middlemen, leveraging Smile Group’s supply-chain capabilities. Price points on the site range roughly between Rs 499 and Rs 2,000+. The company plans to use new funding to build an in-house design team, develop a seamless e-commerce platform, maintain product inventory and hire talent. Founders Sujal Shah (CEO), Sandeep Singh (COO) and Rajesh Narkar (CPO) bring extensive international experience in brand management, digital marketing and product development. Freecultr has stated plans to expand internationally within roughly six months to a year.

Total raised

$13M

Funding rounds

2

Latest round

Series B

Latest activity

Jul 2012