Freeda is a media brand founded in September 2016 by Andrea Scotti Calderini and Gianluigi Casole that focuses on spreading real women’s stories. The company builds content for platforms where younger generations spend time—Facebook, Instagram, YouTube and LinkedIn—and reports more than 5M women engaging with original content every day and a global reach of over 70M people monthly. Freeda reaches 80% of Italian and Spanish women aged 18–34 each month and is the #1 global female media brand on Instagram for engagement and interactions. Its team is about 160 people across Milan, Madrid and London. With the $16M Series B close, Freeda plans to expand beyond Italy, Spain and South America, opening an office in London and launching in the UK and other English-speaking markets. The company will invest in growing its B2B media model with a focus on premium branded content, offer a 360° strategic approach to brand partners, and enter the physical product business with a Direct-to-Consumer brand planned for 2020.

Total raised

$19M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2019