FreeStand is a B2B marketing platform that provides quantifiable and targeted product sampling programs for FMCG companies in India. The company arranges and provides hundreds of sampling outlets and offers brands a dashboard to track campaign results and ensure samples reach intended consumers. Its platform leverages AI to improve and streamline the product experience for FMCG marketers. FreeStand integrates sampling distribution across channels including ad networks, e-commerce and fast commerce (Zepto, Flipkart, Swiggy), Meta Platforms, and retail chains. The startup plans to use the new funding to broaden capabilities to encompass event and retail sampling channels. FreeStand counts major FMCG firms such as HUL, Nestle, Reckitt Benckiser, L’Oreal, Nivea, Piramal Healthcare, Cipla Health, and Emami as customers.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2024