Freja is a brand focused on bone broth and animal-based, ancestrally inspired nutrition. The company is described as growing rapidly as the bone-broth category takes off in the UK. Founders Jessica Higgins and Ed Armitage lead the business. The recent capital raise is intended to help the brand push harder in the UK and expand overseas. The company's branding and positioning have received public praise alongside the fundraising news. No operating metrics or prior financing details were provided in the article.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2024