Fresh Nation operates an online marketplace that aggregates neighboring farmers markets into delivery zones, allowing customers to order local food for home delivery most days of the week. The company uses trained personal food shoppers to pick the best items at markets and deliver them within hours, and it runs a proprietary ordering and delivery platform. Fresh Nation does not use warehouses or transit stations in its delivery process, which it says preserves freshness and quality. Launched in June 2013 and currently available in select East Coast regions, the company charges the same prices as participating markets plus a nominal delivery fee. Fresh Nation was founded by former farmers market operators and e-commerce distribution experts and is led by CEO Antony Lee. The company plans to expand its service to Los Angeles and then to additional locations in California using the newly raised funding.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2014