Founded in 2020, Fresh People develops an AI-native platform to support leadership development, performance management, team effectiveness and cultural transformation. Its flagship offering, Booster, is positioned as an AI leadership copilot that integrates into managers' existing tools and has been adopted by over 2,000 managers. The company reports that integrating AI into goal setting has increased individual and team goal achievement by more than 45% and reduced talent attrition by 23%. Notable clients include Acciona, LaLiga and Kave Home. Fresh People combines proven leadership, strategy and change methodologies with AI to translate corporate strategy into day-to-day team actions. With the new funding the company plans to scale Booster and pursue international expansion, centralising its operations through booster.team.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

May 2026