Freshleaf is a premium tea brand that sells tea at price points as low as Rs 130. The company focuses on product development and scaled offline distribution, having grown to over 550 stores in 40 Indian cities since its 2022 founding. Freshleaf plans to use recent funding to improve research and development for new products, boost production capacity, and expand marketing initiatives. It is also expanding into the UAE and exploring fast commerce and modern retail channels to improve accessibility and market presence. The brand increases customer engagement through strategic marketing like interactive tastings. Freshleaf competes with Vahdam Teas, Teamonk, and Young Mountain Tea in the premium tea segment.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

May 2024