Freshpaint offers a Healthcare Privacy Platform that enables healthcare organizations to use digital marketing tools while remaining compliant with privacy regulations. Its product helps organizations safeguard sensitive patient data, prevent web trackers from sharing visitor information, and paint a complete picture of the consumer journey for better business decisions. The company plans to expand its offerings and continue building the platform to allow hospitals, health insurers, pharmacies, and retail healthcare companies to reach consumers using the digital advertising ecosystem in a privacy-first way. Freshpaint emphasizes compliance with evolving federal and state privacy standards and provides data and monitoring tools purpose-built for healthcare. Customers include LetsGetChecked, Baptist Health, Boulder Community Health, and hundreds of other healthcare organizations. Financially, Freshpaint recently closed a $30.7 million Series B and has raised $41.8 million to date. Freshpaint provides a platform that automatically instruments sites and apps to capture and activate first‑party customer data to analytics and marketing tools such as Google Analytics, Mixpanel, Iterable, Braze, BigQuery, and Snowflake. The product is designed for non‑engineering users—data teams, product managers, growth marketers—to self‑service behavioral data collection and populate downstream tools without developer handoffs. Since launching in 2020, Freshpaint has worked with customers including Breville, Monster.com, Thumbtack, Bitrise, and Modern Health. The company announced a new free tier to help startups unlock customer data from day zero and plans to rapidly expand its platform. Financially, Freshpaint disclosed $14.5 million in financing comprising a $9.5M Series A led by Intel Capital plus $5M in debt; Intel Capital’s Nick Washburn will join the board. Freshpaint is Y Combinator‑backed and is focused on scaling adoption among non‑engineering teams. Freshpaint is a data-storage platform for online businesses that captures behavioral events from websites and apps and exports that information to analytics and marketing services with a single click. Software and e‑commerce teams use Freshpaint to build unified views of users, understand behavior, and deliver personalized, relevant messaging long term without engineering work. The team launched fundraising less than six months after starting and is YC‑backed, having received $150k from Y Combinator. During the pandemic they reported 50% more paying customers than expected. In its seed process Freshpaint raised $1.65M total and completed 99.5% of investor interactions online. The company relied on weekly investor updates, DemoDay/YC intros and referrals to mobilize investors and accelerate the round beginning in May.

Total raised

$47M

Funding rounds

4

Latest round

Series B

Latest activity

Jul 2024