Freshplum builds retail analytics and a simple, Stripe-enabled shopping cart product called Helium that lets merchants add buy buttons with a line of JavaScript and a second code snippet. Helium targets small- and medium-sized businesses — bloggers, musicians, and other sellers — by providing an easy front-end for Stripe's payments APIs. The company's core business is analytics that help retailers optimize pricing and site design to increase conversions, and it says it will offer more sophisticated retail analytics as it moves downmarket. Freshplum already has a beta product for very large online retailers that is generating revenue. The company charges a 2% fee on top of Stripe’s 2.9% plus $0.30 per transaction, positioning its pricing roughly in line with Gumroad. Founder Sam Odio is a former Facebook product manager who previously co-founded Divvyshot, which was sold to Facebook.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2012