Freska operates a home-cleaning platform focused on recurring, subscription-based scheduled cleanings while also offering one-off bookings. The company is headquartered in Finland and also operates in Norway. Management emphasizes a "quality subscription" model, saying over 80% of monthly bookings come from subscribers and framing one-offs primarily as marketing. Freska uses retention and community measures for cleaners (for example, regular movie nights) to reduce churn on the supply side. The company targets a €10 million revenue run rate by the end of the year. New capital will be used to acquire more Nordic customers, expand to additional cities and another country, and further develop its tech platform. Freska claims to produce the lowest cleaner and customer churn in the market while scaling quickly.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

May 2017