Frich operates a community-driven money app for Gen Z where users can anonymously ask questions and share spending, investing and credit information to compare themselves with peers. The app surface anonymized peer data (e.g., spending on entertainment, rent, investing) and uses those insights to match users with relevant financial brands. Frich monetizes via a B2B subscription model, charging partner banks and brands a flat fee to appear on the platform. The company has grown to over 100,000 users nationwide with primary markets in New York, Florida and Texas, and is approaching $1 million in annual recurring revenue. The six-person startup launched its app in summer 2021 and markets via campus ambassadors and digital channels like TikTok. Funds from the recent seed are being used in part to hire growth and product talent, including former employees from Bumble and Robinhood.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

May 2024