Frichti handles everything in-house — from cooking to orders and deliveries — and delivers cold meals that customers reheat. The company customizes its website depending on time of day or week, for example helping customers put together a brunch on Sunday mornings. Frichti optimizes delivery efficiency by batching multiple deliveries to a single delivery person since all food comes from the same place. The startup reports tens of thousands of customers every week and employs around 300 people. The article notes menu stagnation and occasional food waste from cooking too much with fresh ingredients. Frichti is now the most-funded food startup in France and reportedly has more money on its bank account than most food startups. With the new funding, the company plans to expand beyond Paris into other European cities. Frichti is a French full-stack food delivery service that takes orders on its website, cooks meals in its own kitchen, and delivers in Paris. The company focuses on chilled meals and optimizes its menu by day—quick cold dishes for lunch, entrées for 2–4 at dinner, and build-your-own brunch options on weekends. Full meals typically cost about €10–€14. Frichti also ships ingredients for items that can’t be fully pre-made so customers finish simple assembly at home. It optimizes delivery costs by batching multiple orders for sequential drop-offs rather than returning to HQ. The company started last summer and, with a new $13.4M (€12M) financing, plans to invest in infrastructure, referral programs, and geographic expansion. Frichti runs a full-stack food delivery service: customers order on its website, the company prepares meals in its own kitchen, and Frichti delivers them in Paris. The menu includes starters, entrées, juices, soft drinks, water, wine and cheese, with many reheatable options that come with explanatory stickers. Meals require simple reheating (for example, in a microwave), which lets Frichti offer a wider variety of dishes. A reported lunch order cost €12.60 including a €1.50 delivery fee. The company launched just three months before the article and has delivered about 10,000 meals so far. The piece notes potential for higher margins and stronger branding versus aggregator and courier platforms, but raises the question of whether the full-stack approach can scale.

Total raised

$48M

Funding rounds

3

Latest round

Equity

Latest activity

May 2017