Friday Health Plans is a Denver-based health insurance holding company that offers technology-driven individual and small-group plans emphasizing simplicity and affordable benefits. Most plans include $0 primary care visits, $0 mental health counseling, free generic drugs and free telehealth visits, and are sold via national and state exchanges, brokers, and directly on Friday’s website. The company serves more than 70,000 members across Colorado, New Mexico, Nevada and Texas and reported membership growth of more than 400% in 2021. Friday intends to use new capital to expand into multiple new states annually and to accelerate its technology and operational innovation. Founded in 2015, Friday has grown through both acquisition—most notably the 2017 purchase of Colorado Choice Health Plans and continued operations in Alamosa—and organic growth. The company emphasizes operational efficiency, top-notch customer service, and consumer-centric technology in its offerings.

Total raised

$160M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2021