frntlne produces short, TikTok-style product education videos and interactive content aimed at upskilling customer-facing staff and improving sales conversions. The content is tailored to the 15–25 age demographic and designed to build product knowledge quickly. Leading brands including Coles, L’Oreal, P&G, Swisse, Mumm Champagne and Bondi Sands are clients, and Octopus Group is frntlne’s first international customer with a rollout due in August. Founder and CEO Mark John launched frntlne in 2021 and the company counts Mathew Knowles among its advisors and shareholders. The startup raised a $4.6 million Seed round and will use the funds to build out marketing, sales and product development. frntlne plans to increase its Australian presence and expand offshore into markets including Singapore, the UK and the UAE.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2023