Front Flip offers a digital scratch-card loyalty platform: customers scan QR codes (printed on signage, cups, receipts, etc.) and "scratch" on their phone to reveal discounts, freebies or grand prizes. The company provides iOS and Android apps (about 500,000 downloads) that identify users via Facebook or short Q&A, track visit frequency, and allow businesses to target offers and lapsed customers. In-store scans are typically time-sensitive (about 30 minutes to redeem) while drive-thru codes allow longer redemption windows (around four days). Front Flip sells its platform to businesses at a flat rate of $100 per month per location and reports average redemptions that bring 5–10 customers per day versus typical email promotions. The startup works with franchises and local restaurants (including McDonald’s, Wendy’s, KFC, Burger King, Hooters, Dickey’s BBQ, Firehouse Subs, Cici’s Pizza and Hungry Howie’s) and has a 16-person sales team building presence in Denver, Dallas, Atlanta, Minneapolis and Houston. Based in Kansas City and a year old at the time of reporting, Front Flip has a team of 42 and is working to bring its QR codes to Facebook timelines/pages.

Total raised

$4M

Funding rounds

1

Latest round

Series B

Latest activity

Jan 2013