Founded in 2020, Front offers a free companion app that connects to brokerage platforms such as Robinhood, Coinbase and Stash, analyzing users’ holdings and market data to generate a single proprietary “Front Score” for each stock and overall portfolio. The score is powered by an AI algorithm that ingests company financials, stock performance, ESG metrics and news sentiment to simplify complex analysis for everyday investors. More than 70,000 users have linked over $500 million of assets to the platform, underscoring early traction with millennial and Gen Z retail investors seeking better decision tools. The app also features a social community layer to bring peer discussion into the investment process. Front operates as an SEC-registered investment adviser, positioning itself to expand its product suite while staying compliant with regulations. Leadership has added advisers from Soros Fund Management and Ellie Mae, hinting at ambitions to deepen institutional-grade capabilities. With $4 million in funding to date, the company is focused on scaling its user base and enhancing its AI-driven insights engine.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2021