Frontegg provides a developer-focused user management platform for B2B SaaS, covering sign-up, authentication (including multifactor and magic links), and lifecycle management including subscription enforcement via payment gateway integrations. The company launched a self-service portal for building sign-up and authentication experiences and has recently added enterprise capabilities such as multitenancy. Frontegg aims to let SaaS teams ship mature user management without building it themselves, reducing time to market. The company serves more than 150 B2B SaaS customers, including Datadog, Materialize, Hunters.AI and Tomorrow.io. Frontegg plans to use the new funding to expand product offerings, invest in its infrastructure, and scale R&D and go-to-market teams in Tel Aviv and the San Francisco Bay Area. Total funding to date is $70M following the new $40M Series B. Frontegg offers a modern user management platform that supplies day-one tools such as single sign-on, security policies, audit logs, and a customer-facing admin portal with self-serve capabilities. The platform is designed to let product-led teams implement user management quickly, claiming a single full-stack developer can enable features within days. Current customers include Materialize, Pay.com, Medigate, Talon Cyber Security and Hunters.AI. Founded in 2019 and based in Tel Aviv, the company plans to accelerate platform development to cover more use cases and expand marketplace and channel opportunities. Frontegg will use new funding to grow its engineering team and build out sales and marketing, particularly in the United States. The company cites hiring engineering talent as a major challenge amid strong competition for candidates. Frontegg offers a set of enterprise-ready building blocks that let SaaS teams integrate common features such as authentication, roles and permissions, audit logs, in-app alerts, push notifications and reporting. The product focuses on three main areas: security, connectivity and engagement, and emphasizes enabling customer self-service. Its tooling is intended to save engineering time on table-stakes capabilities so teams can focus on core product differentiation. The founders, Sagi Rodin (CEO) and Aviad Mizrachi (CTO), previously worked together at Check Point and bring security and engineering experience. Frontegg is Tel Aviv–based and about one year old, with 16 employees. The company plans to use the new funding to expand the team and further build out the product.

Total raised

$70M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2022