FrontlineIQ offers a real-time, AI-driven platform that coaches, motivates, and elevates performance for frontline sales associates operating across multiple locations. The software delivers personalized, actionable insights that help managers refine sales culture while enabling associates to track goals and understand the behaviors that drive higher earnings. Within its first year on the market, the product delivered rapid ROI for brands such as Ashley HomeStore, Sleep Country, Dufresne Furniture & Appliances, Hyundai, and Porsche. Ashley HomeStore piloted the platform in 2024 and, after strong adoption, expanded nationally, achieving double-digit sales growth and improved employee retention. Demand has risen to the extent that FrontlineIQ now maintains a customer waitlist stretching into 2026. The company was incubated in UP.Labs’ Retail & Supply Chain Management Venture Lab, created with The Dufresne Group, alongside other labs focused on mobility and logistics. With fresh capital, FrontlineIQ plans to accelerate engineering, ship customer-requested features to deepen product-market fit, and scale sales and marketing across North America. The firm is actively hiring for sales, marketing, engineering, and customer success roles in Canada and the U.S.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025