Frontman, founded by Annelise Hillmann and Nick Bunn in January 2021 in Brooklyn, New York, makes skin-care and cosmetic products for men. Its first product was a concealer that covers and treats acne and won an Esquire Grooming Award. This year the company released five new products, including an ingrown-hair remover, a razor-burn reliever, and sunscreen. Frontman has strong digital traction — its TikTok hashtag has amassed 93.1 million views — and had booked six figures in lifetime sales through April 2022. The company closed a $1.2 million seed round in January and plans to expand into brick-and-mortar retailers while growing its online product offerings. The founders expect to reach $1 million in revenue this year and currently employ 10 full-time staff with plans to hire at least four more by year-end.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2022