The FRS Company is an Aurora, CO–based developer and distributor of healthy energy products, including soft chews, drink concentrates, powdered drink mixes and ready cans. Its products contain the antioxidant quercetin, green tea extract and essential vitamins. The patented FRS formula uses the highest purity quercetin together with vitamins and metabolic enhancers to increase quercetin absorption or bioavailability. The company cites clinical studies showing quercetin can deliver sustained energy, help promote improved fitness and support overall health. FRS raised $23.1M in its latest financing round to support aggressive national and international expansion and strong sales growth. The company plans to use the funds to expand its sales infrastructure, hire leading beverage-industry professionals, explore distribution opportunities in the U.S. and internationally, and continue creative marketing efforts.

Total raised

$23M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2010