FruitDay is a six-year-old online produce retailer that sells fresh fruit and vegetables across China and claims to be the country’s largest online produce firm. The company imports over 80% of its produce from overseas and says it is on course to reach 10 million customers before the end of the year, a fourfold increase from last year. FruitDay will use the new capital to develop infrastructure and logistics, hire new management, and support general business development. The funding comes with a strategic cooperation with JD.com that lets FruitDay tap into JD’s nationwide logistics and fulfillment network to widen its service. The partnership also provides potential distribution advantages via JD’s e-commerce platform and its integrations (including a JD store on WeChat). Fruitday.com is a leading fresh-fruit e-commerce site focused on importing and delivering high-quality fruits to Chinese consumers, with roughly 90% of its portfolio consisting of imported products. The company has delivered two million cases of fruit to over a half million customers since inception. Founded in 2009 and headquartered in Shanghai, its management team has over 30 years of combined experience in the fruit and food sector. Fruitday.com has built its own logistics systems and dedicated cold storage, serves customers through multiple distribution channels, and maintains a 48-hour after-sales response mechanism. The company touts strict quality standards and has introduced several firsts to the China market, including Sunkist Moro oranges, ultra-big Zespri kiwifruit, Tasmanian cherries, U.S. pears, Mexican avocados and New Zealand Diva and HoneyGlo apples. The recent financing is intended to spur growth as the company capitalizes on rising consumer demand for fresh and imported fruit in China.

Total raised

$70M

Funding rounds

2

Latest round

Series C

Latest activity

May 2015