伏牛堂, founded in July 2014 and operating under Beijing Funiutang Catering Culture Co., Ltd., focuses on authentic Hunan beef rice noodles as its core product. The company was founded by Zhang Tianyi, Liu Xiao, Song Shuo, and Zhou Quan. It emphasizes three brand concepts—"beef rice noodles", "spicy", and "Baman"—and has built a branded community called Baman Club to attract large volumes of post‑90s fans at low cost. Management says the community drives conversions, brand partnerships, and platform leverage. The team acknowledges the product may not suit every palate but positions it as the authentic taste of Hunan rice noodles. Financially, the company has an established financing history and recently completed a new round of funding.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2015