Founded in 2014 by Fredrik Skantze and Per Made, Funnel offers a cloud marketing intelligence platform that lets organizations collect, structure, visualize, and analyze data from more than 600 marketing sources. Customers range from global brands such as Adidas and Sony to leading agencies like Publicis and Havas. The company is transitioning to an AI-first architecture, adding agentic measurement tools and recently rolling out Data Chat, a conversational analytics feature enabling natural-language queries. With its scalable data infrastructure, Funnel aims to deepen analytics capabilities and expand internationally. Management is also focused on boosting operational efficiency and edging toward profitability. The firm’s financial strategy now includes an $80 million debt facility to fund development, global expansion, and AI initiatives while refinancing earlier borrowings.

Total raised

$211M

Funding rounds

5

Latest round

Debt Financing

Latest activity

Jan 2026