Funnely provides a self‑serve platform that uses customers’ data to create, target and automate hundreds of ads across the sales funnel on Facebook and Instagram. The product is focused 100 percent on e-commerce advertisers and aims to combine data-driven targeting with automation. The company says it can run large numbers of ads in minutes and serves both small businesses and larger advertisers. Funnely cites a case study with Native Shoes showing a 7x improvement in return on ad spend and a 2.5x increase in online sales. The startup was started in Buenos Aires and is now headquartered in San Francisco, with development and design teams remaining in Argentina. Funnely recently raised a small seed round that the company says will allow it to do a lot with a lean team. Funnely offers an automated platform that builds and targets Facebook ad campaigns for e-commerce merchants by pulling behavioral data from shopping platforms like Shopify. The product focuses on small retailers that lack time or expertise for sophisticated social advertising, using both acquisition and retargeting to keep the advertising funnel healthy. It automates lower-funnel activity and supplements with a crowdsourced network for ad targeting and creative. Funnely launched a public beta last week and is operating with a team of developers in Buenos Aires while other team members are in Mountain View as part of 500 Startups' recent class. The company says it is already managing $150,000 in ad spend and delivering roughly 17x ROI and 15% growth with early advertisers; one client, Invino, ran $600/week tests that returned $9,700 in revenue (a 16x ROI). Currently limited to Facebook advertising, the team plans to expand to other ad platforms while remaining focused on social media and content.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2015