G.O.A.T Fuel is a Dallas, TX–based lifestyle brand and maker of a health-forward energy drink. Its core product is an energy drink with a proprietary blend that includes cordyceps mushrooms, 200 mg of natural caffeine, green tea with EGCG, ginger, amino acids and 10 essential vitamins. The company was co-founded by CEO Jaqui Rice Gold, Trevion Gold and Jerry Rice. G.O.A.T Fuel raised $5M in a Seed round, bringing total funding to $12M. The company intends to use the funds to accelerate growth, amplify marketing, secure additional distribution in new U.S. markets, launch innovative new flavors and build consumer awareness in the sports energy drink market. Leadership positions the brand around a G.O.A.T. mindset and health-forward positioning to appeal to sports and wellness consumers.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

May 2023