G2 operates an online software review and information database that guides buyers through competing software products and user reviews. Its core product uses algorithmic category rankings together with NLP/AI review scoring and verification of reviewer business identities, plus human verification. The company says whether a vendor pays G2 has no impact on ratings or placement. G2 disclosed it added 700 paying customers for its Marketing Solutions in the past 12 months, a 45% growth rate, and said that business represents the bulk of current revenue. CEO Godard Abel said international software buyer traffic and revenue have been nearly doubling, and the company plans to invest in Europe and Asia. With new capital G2 will accelerate its coverage of the software market and invest in data work to improve its recommendation engine. G2 Crowd operates an online marketplace for businesses to discover, buy and manage software and services, led by CEO and co-founder Godard Abel. The company publishes more than 500,000 verified-user reviews and attracts nearly two million business professionals each month. Its site covers over 58,500 products across 1,200 categories and provides expert educational content on IT, digital trends and logistics. G2 leverages a proprietary algorithm and more than 18 million quantitative and qualitative data points to calculate user satisfaction, usability, traction and trajectory scores in real time. The company plans to use the new funding to increase headcount at its Chicago and San Francisco offices and to hire overseas. Financially, the business has raised $55M in the latest round, bringing total fundraising to date to $100M. G2 Crowd is a crowdsourced enterprise software review platform often described as "Glassdoor for software" that helps buyers evaluate and choose business software. The company requires users to register via LinkedIn to authenticate reviewers and reduce fraudulent or competitor-biased reviews, and allows sharing of reviews to LinkedIn feeds. G2's business model avoids advertising and lead generation, offering free company profiles that companies can claim, while it plans to expand into analytics and research. It aims to compete with Forrester, Gartner and IDC on profiles and sector analysis, and to expand into adjacent product and services recommendations such as consulting or integration services. The site has strong SEO and grew from 75,000 reviews last year (triple the prior year) to a projected 225,000 reviews this year, driving visibility and traffic but also exposing it to Google algorithm risk. G2 is Chicago-based and has raised $30M in the Series B, bringing total funding to over $45M. G2 Crowd operates a business software review platform that leverages peer reviews and social signals to change how business software is bought and sold. The site hosts more than 37,000 in-depth user reviews that are read by over 300,000 software buyers each month. G2 Crowd plans to use its new funding to hire additional talent, build out its buyer community, expand software categories, and provide buyers with more unique insights from its growing review and social-signal data. The company emphasizes transparency and social proof as an alternative to dated analyst opinions and sales-coordinated referrals. G2 Crowd is backed by roughly $12 million in venture capital. The company is based in Chicago. G2 Crowd operates a crowd-sourced review platform for business software, positioning itself as a Yelp for enterprise software. The site uses LinkedIn for verifier identity to help guard against false positive reviews. Since launching in February 2013, more than 13,000 business professionals have signed up and the site hosts roughly 12,000 reviews covering about 3,000 business software products. The company aims to expose innovators and disruptors that larger analysts like Gartner may overlook and to serve multiple industry verticals. Financially, G2 Crowd completed its first institutional financing, raising $2.3 million to support growth and scale.

Total raised

$253M

Funding rounds

6

Latest round

Series D

Latest activity

Jun 2021