G5 offers the G5 Marketing Cloud, a cloud-based platform that creates, measures, and optimizes the customer experience across search, sites, social, and advocacy. The platform includes analytics and optimization tools designed to simplify digital marketing complexity for property managers. More than 425 customers and 6,900 properties across the Multifamily, Senior Living, and Self Storage verticals use G5 to maximize occupancy while reducing marketing spend. The company says the recent investment will accelerate feature development and expand its digital marketing capabilities to drive greater net operating income for customers. Founded in 2005 and based in Bend, Oregon, G5 positions itself as a long-standing, industry-focused SaaS vendor with a decade-plus track record of growth and innovation. G5 develops local marketing software that leverages Google, Yahoo, Facebook, Yelp, Craigslist and other sites to drive paid advertising traffic to clients' websites. The tool provides call-to-action functionality to capture leads and tracks and measures activities, including traffic sources and whether leads converted to sales. The company says it has 160 clients with over 2,400 properties. G5 will use the $15M first round for software development and marketing to target multifamily housing, self storage and senior living customers. The company is based in Bend, Oregan.

Total raised

$91M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2015