Gainful offers personalized subscriptions to protein powders and electrolyte drink mixes, recommending blends based on a quiz covering height, weight, exercise patterns, goals and consumption frequency. The company developed hundreds of protein blends and worked with a science advisory board that includes nutrition experts who have worked with the Golden State Warriors and Sacramento Kings. All products are made without artificial colors, flavors or sweeteners, and are gluten- and soy-free. Customers receive ongoing access to a registered dietitian for additional guidance, and Gainful requires a protein subscription (pricing starts at $39) to access complementary products. The startup has been expanding beyond protein into electrolyte drink mixes and plans to continue adding new products and flavors. Leadership shifted recently with co-founder Eric Wu moving from CEO to COO to focus on product, while Dean Kelly joined as chief executive, and the company reported significant growth during the pandemic driven by increased e-commerce demand.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2021