Gameface Media is the world’s largest publisher of amateur athletic photos, providing branded photos of athletes at obstacle races, triathlons, running races, youth sports and other events. The company distributes these photos for free and monetizes via brand sponsorships and integrated advertising, watermarking images and often asking consumers to watch brief video ads before viewing their photos. In 2014 Gameface gave away nearly 20 million free photos and generated more than 35 million page views per month on its digital platform; the company said it was on track to double those metrics in 2015. Major brands that have run campaigns on the platform include Nike, Under Armour, Jeep, JP Morgan, Disney, Reebok, TomTom and Shutterfly. Gameface reports advertising results that exceed industry norms, citing high watch-to-completion rates for video ads and strong social engagement when branded photos are shared. The company plans to use new funding to expand its brand sales team and build infrastructure to handle rapidly growing demand for its content. Gameface Media operates a platform that delivers free professional photos from amateur sporting events, branded for advertisers and shared by participants. The company supplies photography and social media technology that drives participants to advertisers' websites or Facebook pages, where they may receive customized offers. Gameface Media serves events including the San Francisco Marathon, Warrior Dash, Shamrock Run Portland and Rugged Maniac and says leading consumer brands use its platform to generate large numbers of impressions. The service is positioned as an alternative to expensive photo sales by providing all photos for free, creating authentic social content that produces millions of impressions and can generate hundreds of thousands of impressions at a single event. The company plans to invest the new funding in product development, sales, marketing and client services to scale the business and expand its social media marketing offerings. Gameface describes itself as the largest provider of free sporting event photos in the world.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2015