gameit is a Salt Lake City–based free mobile trivia app that integrates advertising into gameplay by building trivia games around branded videos. Players receive 5,000 free in-app coins to start, earn more coins for correct answers, and the top scorer in each game wins the featured product while all players gain access to a discount deal. Discounts range from 10% to 65% depending on player performance. The app is available for free on both iOS and Android. Future updates plan to add new game formats with increased social engagement to encourage team play and enhanced tracking capabilities for brands to measure ROI through consumer engagement and retention. The company recently closed a $1.6M seed round to finance customer acquisition, research and development, continued growth and additional brand relationships.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

May 2015