Gander builds tools that surface user-generated video on e-commerce sites so shoppers can see products “in real life,” and it operates a creator marketplace connecting brands to video creators. The product launched in late 2021 and has already gained traction with several undisclosed high-profile clients. Founder Kimiloluwa Fafowora started the company from insights gained while scaling consumer brands and during her time at Stanford GSB. The company says its product captures data that helps e-commerce brands humanize their stores and improve customer buying confidence. With the fresh capital, Gander plans to increase hiring on its sales and engineering teams and further scale the business. Financially, the company closed a $4.2 million seed round to fund those growth plans.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2022