Gather’s core product is a social video application for iPhone that blends the mechanics of Snapchat Stories and video-messaging apps like Samba. Users post a link to an online article or upload a video, then invite friends to record short video reactions that appear threaded beneath the original post, adding context to every reply. Co-founders Aaron Zinman and Greg Elliott began tinkering with various concepts before settling on this format, aiming to capitalize on what they describe as a growing “video literacy” among mobile users. Both founders studied together at UCSD and later reconnected at MIT, combining engineering and design expertise from the MIT Media Lab. The product competes in a crowded social-video landscape but differentiates itself through its emphasis on contextual prompts and group engagement. Investors believe the team’s technical pedigree positions them to iterate or pivot if necessary. Financially, Gather is pre-revenue and very early stage, having secured seed financing to fund initial product development and community growth.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2015