Gathered Here began as a comparison site for funeral services and has expanded to support consumers choosing offerings across the end-of-life sector, including headstones, celebrants and will writing. The startup positions itself as a digitising force in so-called 'death-tech' to improve end-of-life services. According to founder Colin Wong, the company closed a fresh funding round on Christmas Eve that doubled its valuation within seven months. The recent raise follows a $1.1 million seed round the company closed in May last year. The articles do not disclose revenue, user metrics, or the specific instrument (equity/debt) used in the new funding. Gathered Here began in 2017 when founder Colin Wong launched it as a comparison site to add transparency to funeral pricing. Over time the company expanded to provide celebrants, probate services and estate administration. The startup recently launched an automated service for creating legally valid, binding wills. That will-writing offering has driven a period of growth for the business. Wong estimates the site is used during the organisation of about 18% of all Australian funerals. The company has raised $1.1 million as it scales its online automated will-writing service.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2022