Gemma Labs operates Gemmist, an online hair-care line that formulates custom shampoos, conditioners, and scalp treatments using data from detailed customer surveys covering hair type, scalp condition, geography, and styling habits. In-house scientists generate bespoke formulas, which start at $18 per 8-ounce bottle, while a scalp-balancing bar retails for $25. The Seattle startup spun out of Pioneer Square Labs’ venture studio a little over two years ago and is led by former consumer-goods executive Allison Harr. It reported $1.5 million in annualized sales last year, reflecting growing demand for data-driven, direct-to-consumer beauty solutions. The company believes the shift to e-commerce during the pandemic strengthens its model by enabling better product selection through data-driven recommendations. Fresh capital will support expansion of Gemmist’s product line and continued investment in R&D. Competitors in the personalized hair-care space include Function of Beauty and Prose, which command higher price points, giving Gemma Labs a potential value advantage.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2021