Gener8 has developed a consumer app that visualises what information other apps hold on users and lets people exchange anonymised data for rewards such as gift cards, gadgets, exclusive offers or charity donations. All insights are generated on the user’s device and no data leaves a person’s device or passes through Gener8’s systems without explicit consent; data is only shared if the user chooses and is anonymised. Led by CEO Sam Jones, the company employs 26 people. The firm plans to use the new funds to expand operations and accelerate development efforts. The article reports a £2M raise at a £39M valuation. The report does not specify other financial metrics or prior rounds. Gener8 has launched a mobile app and browser extension that lets users see what data companies hold on them and choose between a Privacy Mode to block tracking or a Rewards Mode to monetise their data. In Rewards Mode users share data with Gener8 and receive points that can be redeemed for products, vouchers or donations to charity. The average person earns between £5–£25 in rewards per month through the platform. The company reports thousands of pounds have been donated to charities, which are changed monthly. Gener8 intends to use newly raised funds to accelerate growth and expand operations. The product is positioned around returning control and value to individual users over their online data. Gener8 is a London-based, free-to-use web browser founded and led by Sam Jones that lets users choose between privacy and monetizing their online data. Users can select 'Privacy Mode' to block tracking or 'Rewards Mode' to share selected data with Gener8 in exchange for points. When opting to earn, users create a profile of interests that Gener8 uses to tailor the ads they see. Users earn points whenever an ad is viewed or their data is used, and points are redeemable for products, vouchers, or charity donations via Gener8’s marketplace. The company raised new capital in 2021 to accelerate growth and scale its offering. The round values Gener8 at more than £10m.

Total raised

$12M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2024