General Magic is a Toronto-based AI company focused on creating SMS-native agents that automate and enhance insurance industry processes. Its flagship product, Cell, acts as a proactive AI agent that integrates with existing broker management systems, quoting and rating platforms, and CRMs. Cell can be deployed via SMS, iMessage, and RCS, extending into policy, billing, and claims workflows as needed. Led by President Jai Mansukhani, the company positions its technology to fit seamlessly into the communication channels already used by insurance teams. By embedding AI directly into text messaging platforms, General Magic aims to reduce manual data entry, accelerate response times, and improve customer satisfaction. The company plans to use newly raised capital to expand operations and further product development. Since inception, General Magic has secured a total of US$8.4 million in funding.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2026