Genflow combines a traditional branding agency (strategy, design, planning) with a technology stack to help influencers create and run their own businesses. Its platform includes an in‑house analytics tool called “Genlytics” to analyze follower data and identify the best brand opportunities. The company offers two main paths for clients: gated content/memberships and community apps, or direct‑to‑consumer physical product brands with design, manufacturing and logistics handled end‑to‑end. Genflow says its client base is established influencers with large Instagram and YouTube followings and touts unusually strong operating metrics: conversion rates of 5–30%, roughly 20% repeat purchase rates and about a 6:1 return on Facebook ads. The company reports every brand it has launched to date is profitable and growing year over year. Founded in 2016 by Shan Hanif, Genflow operates out of London and Los Angeles and plans to scale and expand internationally.

Total raised

$11M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2021