GenoPalate is a science-based nutritional genomics company that provides at-home DNA tests, personalized nutrition analyses, supplements, and one-on-one telehealth programs with registered dietitians. Founded in 2016 by Yi Sherry Zhang, Ph.D., and based in Milwaukee, the company uses proprietary algorithms to interpret customers' DNA and generates personalized lists of 100+ foods and genetic-based needs for 23 nutrients. Its analysis also reports sensitivities to lactose and gluten, how DNA affects mood and stress, and metabolic processing of alcohol and caffeine. GenoPalate sells personalized supplements and online nutrition programs to help customers act on their results. The company recently closed $5.6 million in investments as the initial phase of a $10.6 million equity financing round and will use funds to grow and enhance product offerings. Planned improvements include mobile and web app upgrades, a nutritional health data platform with data-driven food-as-medicine functionality, and development of research databases to study personalized nutrition and chronic metabolic diseases such as type-2 diabetes, obesity, and metabolic syndrome. GenoPalate offers nutrigenomics testing and analytical services that use proprietary algorithms to interpret customers' DNA and produce personalized nutrition profiles. Its home nutrition DNA test analyzes 100+ genetic markers to identify needs for nutrients such as carbohydrates, vitamin D, and sodium and combines those with millions of nutritional variables to generate tailored food recommendations. The company targets health-conscious consumers seeking to make dietary choices and addresses broader areas including health and wellness and chronic metabolic diseases. Founded in 2016 by Yi Sherry Zhang, GenoPalate is based in Milwaukee. Financially, the company closed a $4M Series A financing round. It plans to use the funds to expand digital marketing and continue development of its research databases.

Total raised

$10M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2022