Geofeedia provides a cloud-based, map-centric platform that aggregates publicly available, user-generated social media content (Instagram, Twitter, Sina Weibo, Periscope, Vine, YouTube, Picasa, VK) and applies patented data-aggregation algorithms for location-based discovery. The product is used by media, public-sector, marketing and corporate risk teams to predict, analyze and act on real-time local information. The company reports more than 500 organizations and 10,000 users, grew from 17 to 50 employees, added 200 customers in 2015, and delivered 250% year-over-year revenue growth. Customers cited in the article include Dell, CNN, Mall of America and the NCAA. Geofeedia says it will use new capital to drive further innovation of its map-based platform, expand into new segments and increase the breadth and quantity of datasets its geo-spatial algorithms analyze. The company was founded in 2011 and operates from Chicago with offices in Indianapolis and Naples, Fla. Geofeedia provides a location-based social media monitoring, intelligence and analysis platform for corporate security, public safety, media and marketing teams. Its patented platform filters and analyzes public, geo-tagged social media content across multiple sources in any global location to provide real-time situational awareness. The product is used by brands and organizations including McDonald’s and Dell, news outlets like the AP, BBC and CNN, and public safety agencies such as the Los Angeles County Sheriff’s Department. Founded in 2011 by Phil Harris, Mike Mulroy and Scott Mitchell, the company has offices in Chicago, Indianapolis and Naples, Fla. Geofeedia reported strong growth with bookings in 2014 expanding to over $3M (an 857% year-over-year increase). The company intends to use the new funds to hire roughly 50 additional team members between the Chicago and Indianapolis offices in 2015, invest in marketing and expand into additional vertical segments. Geofeedia’s software filters, analyzes and geolocates social media postings in real time, allowing users to visualize and analyze posts by city, address, or custom perimeter. The platform tags posts from services like Twitter and Instagram and lets customers group postings and begin data mining around an encircled position. Reported customers include the Los Angeles County Sheriff’s Department and Dell. Geofeedia positions its service as transforming how organizations obtain and respond to intelligence across marketing, security, and law enforcement. Financially, the company announced a $3.5M venture financing described as its second round of funding. The company’s CEO emphasized the platform’s impact on security, brand engagement, and crisis response.

Total raised

$24M

Funding rounds

3

Latest round

Series B

Latest activity

Feb 2016