GetYourGuide operates a marketplace for discovering and booking in-person travel and tourist experiences, listing about 75,000 experiences from roughly 16,000 providers. Its core product is human-led group tours; the company has tested virtual and self-guided formats and decided to remain focused on person-led experiences. GetYourGuide sells experiences via its app and reported roughly 25–30 million tickets sold between 2019 and 2020, with Q1 2023 booking volumes about four times those of Q1 2019. Management says the company is “on the route to profitability” in many major markets. The company has added AI features such as a ChatGPT integration to improve natural-language search and plans to use more AI and technology to improve discovery and personalization. During COVID it cut about 20% of staff, secured a $133 million convertible note it ultimately did not exercise, and has since seen strong recovery in bookings. GetYourGuide operates a platform that curates, organizes and enables booking of tours and experiences. The company has pursued growth through in-house Originals tour operations and may invest in services for last-minute bookings. It recently secured a €80 million ($97M) revolving credit facility to give it flexible, non-dilutive access to capital. In October it closed a $133 million convertible note, and it has raised more than $600 million in equity capital since 2009, including a $484 million Series E in 2019 that valued it well over $1 billion. The platform has passed 45 million ticket sales in aggregate, though growth slowed (only +5 million in 10 months). Management says GetYourGuide has reinvented internal processes, is operating more efficiently and is "fully funded to profitability," with sufficient capital even in a prolonged downturn. GetYourGuide curates, sells tickets for, and operates tours and exploration experiences for travelers. The platform has sold 45 million tickets in aggregate, a 5 million increase since January 2020, and saw a 60% bounce in ticket sales in Germany over the summer. The pandemic severely reduced growth and demand, prompting the company to lay off around 100 employees as part of cost-cutting. Management continues to target an IPO in the longer term. To extend runway through the crisis, GetYourGuide raised a large convertible note that will convert into equity at the next priced round. The company was last valued at more than $1 billion after a $484 million Series E in 2019. GetYourGuide operates a marketplace that lets users discover and book tours, tickets for attractions and other activities worldwide via its mobile-friendly app. The company currently offers a catalog of about 50,000 experiences and has sold 25 million tickets to date; its "Originals" first-party tours have passed 40,000 tickets sold. GetYourGuide says its average user age has shifted to roughly 25–40 as it targets younger travelers. The company is expanding beyond short tours into longer day trips and overnight experiences while increasing direct first-party content through Originals. Recent hires include Ameet Ranadive as chief product officer and Nils Chrestin as CFO to drive product and growth initiatives. The business is positioning itself to grow in Asia and the U.S. and to consolidate fragmented supply of tour operators. GetYourGuide is a Berlin-based online marketplace that lets travelers book tours, activities and experiences through a third-party platform. Founded in 2009, the company has passed a cumulative 10 million tickets booked, with nearly half of those booked in 2017, and reports about 15 million unique monthly active users. The business is reported to be very close to profitability while scaling rapidly across Europe and growing fastest in the US. Management plans to invest in personalization and product development, using machine learning and AI to build recommendation features and a mobile "travel companion" experience. GetYourGuide has also built partnerships with airlines such as EasyJet and KLM to leverage profile data for tailored recommendations and better customer targeting. The company is pursuing international expansion (a major push into the US and Asia) and strategic opportunities to capture more of the under-penetrated $150B European travel activities market.

Total raised

$1.1B

Funding rounds

11

Latest round

Series F

Latest activity

May 2023