Gfresh operates a mobile and web marketplace combined with logistics services to facilitate cross-border trade in live seafood. The platform lets suppliers list inventory with origin, species and quality, and routes buyer payments into an escrow (GPay) account. For smaller shipments Gfresh batches boxes into shared containers, handles customs and health paperwork, and arranges refrigerated pickup and delivery with video inspection for quality control. The startup has processed more than $200 million worth of wholesale live seafood orders. Gfresh spun out of Regs Group two years ago and maintains offices in Shanghai, Auckland, Sydney and Vancouver. It plans to use funding for hiring, geographic expansion, launching a reverse-auction feature, and eventually expanding outside Asia and into other perishable industries like fresh fish and fruit.

Total raised

$15M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2016