GIGR is a San Francisco startup developing Playad, an AI-driven creative workflow launched in Q3 2025 that applies cooperating marketing agents to the entire ad-making lifecycle—briefing, production, experimentation, measurement and iteration. The system’s first focus is interactive ads for gaming, where granular user actions such as taps and swipes provide rich feedback loops that feed Playad’s rapid A/B testing engine. By automating creative iteration, customers report up to 90 % reductions in production cost alongside improvements in acquisition efficiency. The platform is designed to expand beyond playables to encompass image and video formats within the same workflow, positioning GIGR as a broader AI-native creative platform. A seven-founder team with backgrounds at Bagelcode, Devsisters, PlayStation, YouTube and top universities drives the product. To finance development and go-to-market, the company has secured $5.4 million in pre-seed funding. No revenue or user numbers for GIGR have been disclosed to date.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2026