Gladys offers an AI-supported marketplace that directly connects people seeking home care with vetted local carers, eliminating traditional agency intermediaries. Its technology automates matching, scheduling, and back-office logistics, which reduces client costs and enables carers to earn up to 65% more than standard agency rates. Since launch, the platform has delivered care across a 20,000 km catchment area and facilitated tens of thousands of hours of independent living support. Co-founded by Georgina Robinson and Alex Sorisi, the company emphasizes fair pay, career development tools for carers, and high-quality support for clients. With fresh seed funding, Gladys plans a nationwide rollout, deployment of additional AI back-office agents, and investment in local care communities. The team aims to provide hundreds of thousands of hours of support by the end of 2026, positioning the business for rapid scale across the UK.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025