Glitch is a Dublin-based startup founded by Aisling Browne and Kingsley Kelly that aims to make digital advertising simpler and more effective for business-to-business marketers. Its cloud platform leverages artificial intelligence to automate labor-intensive steps such as campaign creation, audience targeting, budget allocation, and in-flight optimization. The software also surfaces actionable insights on high-performing content and keywords, enabling small marketing teams to run sophisticated ad programs without the complexity of legacy ad-tech tools. Operating from Dogpatch Labs, the company positions itself at the intersection of AdTech, marketing automation, and AI. With a recently secured seed round, Glitch plans to expand its commercial teams, push into new international markets, and roll out additional product features. The fresh capital provides the financial runway to accelerate go-to-market efforts and product development, though no revenue or user metrics have yet been disclosed.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2025