Glossybox (operated by Beauty Trend Holding) offers a monthly beauty box containing a mix of high-end, niche, and trend cosmetic samples, with product preselection tailored to individual subscribers and an accompanying editorial magazine. The service launched in March 2011 and has expanded to 16 countries, including the U.S., UK, Germany, France, Japan, and Brazil. Glossybox reports having shipped 2 million boxes in its first 1.5 years, serves roughly 200,000 customers, and employs over 300 people. The company has expanded its product line to include boxes for men, teenagers, and mothers in addition to the core women's box. Management says it plans further dynamic growth and international expansion in 2013, using new financing to support that growth. GlossyBox is a Berlin-based BirchBox clone offering a subscription service of beauty samples for around €10 per month. The service, founded in March 2011, is available in over 20 countries including Germany, France, Spain, Italy, the UK, Brazil and the US. GlossyBox is backed by the Samwer brothers and Rocket Internet remains a major owner. Earlier this year GlossyBox acquired MonCoffretBeaute.fr, which could strengthen its position in the French market. The company faces competition from players such as Joliebox. Rumors say fresh capital from Access Industries will be used for a major roll out in the US. GlossyBox operates a subscription model in which users pay about €10 per month to receive monthly beauty samples. The company was founded in March and is affiliated with the Rocket Internet incubator. It already offers its service in Germany, the UK, Brazil, France and South Korea. The startup is preparing further international expansion, with Spain, Italy, Austria and Switzerland listed as likely next markets and holding pages set up for sign-ups. Financial disclosure in the article is limited; the Swedish investor Kinnevik has taken a stake and Holtzbrinck Ventures remains a minority holder. Specific revenue or user metrics were not disclosed in the article.

Total raised

$72M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2012