Glow Labs offers a white-label software platform that enables creators and companies to build blockchain-based loyalty rewards and deploy smart contracts with no coding required. The product supports four main rewards features, including gas-back incentives, rewards for early adopters and loyal holders, social-engagement–triggered rewards, and a real-time analytics dashboard that detects social activity. The company aims to simplify airdrops and recurring rewards for NFT projects and DAOs, and it is selectively onboarding customers that have already run multiple airdrops. Current customers include web3 accelerator Atlas Lyons Club and jewelry NFT marketplace Digital Twin. Co‑founders Annie Reardon and Renee Russo, both former JPMorgan engineers, launched the company in November 2021 and serve as co‑CEOs. Glow Labs plans to expand beyond web3-native projects to attract traditional brands seeking blockchain-based loyalty tools and positions itself as a bridge from web2 to web3.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2022