Glowday operates a marketplace that only allows medically qualified practitioners (doctors, dentists, nurses) to list non-surgical aesthetic treatments such as Botox and fillers. The platform lets consumers find local clinics, read verified reviews, compare before-and-after photos and book online 24/7. Glowday says it has completed its first development phase with over 150 partner practitioners and will launch to consumers when COVID lockdowns end. The business model includes an initial 30-day commission-free period for practitioners, then a 30% commission on treatments from new clients and 2% on bookings from existing clients. The company is positioning itself to capitalise on the £3 billion UK non-surgical aesthetics market and the broader $40 billion global market. Founders include Hannah Russell and her husband Joby Russell, and the service is being marketed as a way to improve client safety and consumer confidence in an otherwise unregulated industry.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

May 2020