Glue is an AI-driven loyalty management platform that helps small local businesses design and operate customized loyalty programs. Led by co‑founder and CEO Ira Nachtigal, the platform provides engagement plans, reporting, and other tools after a 15-minute onboarding. It pairs merchants' internal customer data with industry insights drawn from crowd data covering 100,000+ local businesses so programs can adapt in real time to customer and industry trends. The company raised $8M in a Series A and intends to use the funds to accelerate adoption among local businesses. Glue emphasizes quick setup and automated, data-driven program adjustments to increase local customer engagement.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2020